Falconry probably started about 2000 years BC. In the Middle Ages, falconry played an important role and birds of prey symbolised status.
The falconer's job was twofold: on the one hand, he went hunting with his bird of prey but he entertained the public on the other hand as well during celebrations and banquets. Nowadays, we revive these medieval celebrations where falconry is a necessary part of the festivities.
Your weddings, communion parties etc., become much more entertaining with a falconer and his amazing birds of prey.